PRESS RELEASES

Grafalloy Wins Mayakoba Golf Classic

MEMPHIS, Tenn. — A world leader in graphite shaft technology, Grafalloy® delivered a habanero hot performance south of the border and captured victory at the Mayakoba Golf Classic on the PGA Tour. Grafalloy has been an innovator in graphite shaft technology since 1995, and has produced one of the winningest ultralight shafts in the history of game.

Playing Grafalloy Tour in his driver, the Mayakoba Classic champion scored an average driving distance of 306.5 yards in the fourth round to win his first event of the 2009 season by two strokes. The win will become part of Grafalloy’s list of PGA victories, already the longest list in PGA Tour history.

“Grafalloy is one of the most successful shaft brands in the world, and the winning heritage has been achieved with a strong commitment to constant innovation,” says Don Brown, product development manager for Grafalloy. “For years, Grafalloy shafts have led the industry in advanced materials, superior technology and creative engineering. This tradition began with the innovation of the Grafalloy Tour, the bench mark for ultralight tour shafts, and continues today with game changing innovations like MicroMesh Technology and Smart Ply materials.”

This season, Grafalloy introduced the all-new ProLaunch Axis shaft series which combined Micro-Mesh Tip Technology with Smart-Ply™ materials from Grafalloy's highly acclaimed Axis shaft. Brown explains the Micro-Mesh Tip increases torsional resistance to off-center hits while the Axis technology optimizes shaft consistency during the swing and through impact, maximizing energy transfer, power and tour-proven accuracy. Smart-Ply materials utilizes ultra-thin layers of unidirectional graphite material along six separate axes — more than twice as many as traditional shaft designs.

Grafalloy ProLaunch Axis Red and Blue provide the launch conditions the golfing world has come to expect from the ProLaunch family with the increased performance of an Axis shaft. The ProLaunch Axis Red shaft creates a boring, penetrating ball flight, while ProLaunch Axis Blue maximizes distance for players seeking higher launch angles. The sub-60 gram Blue series will be available in Regular, Senior, Stiff and Extra-Stiff flexes while the 63-gram Red while be available in R-X flexes. MSRP $150.

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com or www.grafalloy.com.

MEDIA CONTACT:
John Meng
Meng & Associates Inc.
P. 512.331.8600 F. 512.331.8601
john@mengassociates.com
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